Description
This 15-hour Event Planning Program is for florists, caterers, event planners or anyone planning an event. Students will learn the workflow, fundamentals and best practices to bring a fully-planned event to fruition. In this simulated project management course, we will show you how to plan an event from start to finish. Students will:
- Be joined by special guest, industry icon Claudia Hanlin, of the Wedding Library, with over 20 year of event planning experience.
- Meet your hypothetical client and learn how to ask the right questions
- Learn the entire event planning process including:
- Sales & Services
- Working with vendors & relationships
- Budgets & Contracts
- Event Timelines from
- Layouts using industry software
- Style & Design
- Presentation Tools
- Vendor relations
- Bring home professional industry document binder and other take-aways!
On the last day, class will include lunch and presentations by industry professionals giving advice and reflections from their years of experience in the business. Professionals include representatives from Party Rentals Ltd, Nuage Designs and special guests!
At the end of this program each student must present their hypothetical wedding or event, including sample tablescape, to industry professionals for critique. It is your job to create the best event possible as per the client’s interests while staying within budget.
Day One (5:30pm – 9:30pm): Introductions & Expectations, The Event Planning Process, Sales and Services, Meeting Your Client/Consultation Skills, Event Planning Checklist, Billing for Services
The first day will focus on the initial steps every planner must take when beginning a new event with a prospective client. We will begin with an overview of the events industry including occupations, types of events, and client buying power. We will discuss sales and types of planning packages so students will know what services to offer, and also how to charge for them.
Students will then practice their consultation skills, using sample client profiles, asking all the questions necessary to complete their Client Intake Sheet deliverable. We will go over the full event planning checklist with timeline, and students will need to complete their proposed planning package and timeline of payments for the following class Students will have to complete their proposed planning package and timeline of payments for the following class as homework. Approx. 1,.5 hrs
Day Two (5:30pm – 9:30pm): Event Budgets, Evaluating Vendors, Weekend vs Overall Event Timeline Creating Vision Boards
The second day will center around the many important details that planners need to take into consideration when advising clients. We will review budgets, in terms of spending expectations and how planners can help clients mange those expectations. Student will learn about event vendor and we will discuss the best ways to find the right vendor for an event and how to build a preferred vendor list. We will also ook at event timelines and how they differ for different types of events or flow.
Students will then shift their focus to design, discussing elements of design including color palette, style/themes, and creating a vision board and place setting using proper presentation tools (such as Pinterest & Canva) Students will have to complete their presentation for the following day. Approx. 1,.5 hrs
Day Three (12pm – 4:30pm): Table Seating Layouts, Technical Needs and Regulations, Vendor Presentations, Project Presentations
(4:30pm – 5:00pm): Graduation Ceremony!
On the last day students will be introduced an event layout software called AllSeated and discuss the best (and worst) ways to lay out a room for any given event. After students will enjoy a luncheon with Master vendors such as caterers, bakeries, and photographers. The vendors will discuss their work and experience in the event industry. Following the lunch, these professional will then serve as a panel, along with the instructors, as students present their finished projects for critique.
The Certificate in Event Planning is a licensed course by the New York State Education Department. Licensure under the State recognizes the school as a high quality and career oriented school.
To Register for the Certificate in Event Planning, students must fill out and return the ENROLLMENT FORM as well as submit your HIGH SCHOOL DIPLOMA (or equivalent) to flowerschool@flowerschoolny.com.
Please review the Certificate in Event Planning Program Catalog for more information.
An innovator and entrepreneur at heart, Claudia Hanlin founded The Wedding Library in 2000, revolutionizing the way couples find and hire wedding vendors in the New York market. Claudia has been named a Top Wedding Planner by Martha Stewart Weddings, Brides, Vogue, The Knot and Modern Bride. She has been awarded numerous honors, including the prestigious Modern Bride Innovator’s Award, five International Special Events Society Big Apple Awards for Design, and The Knot’s Best of New York Wedding Planner.
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