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IN-PERSON Wedding Design Series with Special Guest Instructor Corinne Heck Founder and CEO of Details Flowers Software
June 30 - July 2$1500
In this three-day course, students learn the full process of creating the overall floral design for a wedding. Students begin with creating storyboards, receive instruction in conducting consultations and creating proposals, how to purchase floral product and finally, creating the mock-execution of the event’s designs. Each student is required to develop their own wedding floral designs based on specific client requests and finishes with a mockup table decor and presentation to the “client.” This is a great opportunity for students to practice event production with specific client requests, budgets and of course, flowers.
Day One: Introduction to Event Design (10:30am – 4:00pm)
A full-day class discussion with Meredith. In the morning, Meredith will review the best approach to Event Design from client intake, understanding of client’s needs and expectations and developing a proposal within a client’s preferred budget. This is an opportunity to ask specific questions and review details for event design and production. In teams students will select their mock wedding profile to begin visioning the specifics of this event with a story board.
Day Two: Event Design Production (9:30am – 3:00pm)
Based on the work and selected mock wedding concepts from Day One, students will meet FlowerSchool Staff in the New York Flower Market to purchase the flowers and materials required to bring their vision to fruition. Students will return to the school to produce their samples to present to the “client” on Day Three. This will provide students the opportunity to create and bring to fruition their unique vision and style for a specific wedding.
Details Flower Software
On Day Two, Details is now an essential element of this course, where students learn step-by-step how to use this software, and are given their own account to practice building recipes, proposals and mood boards to later implement in their own work and events!
Founded and developed by Corrine Heck in 2015, this all-in-one platform is helping the world’s best designers grow their bottom line through professional proposals and confident pricing. Not only can artists easily create stunning proposals to send to their clients, but they can use features like e-signature, recipe portfolios, stem-counting, automatic order generation, invoicing, as well as the ability to share client’s visions through the use of gorgeous visuals.
Day Three: Student Presentations (10:30am – 4:00pm)
After a hard day of production and proposal writing, on the last day each group will present their vision and concept for their individual wedding to the client, Meredith. In addition to the presentation, each group must complete a Wholesale Flower Budget Worksheet, Proposal Worksheet, and sample designs for critique. Meredith will give constructive feedback for each presentation to help students with future events.
Corrine Heck Bio
Corrine Heck is the founder and CEO of Details Flowers Software, a platform she conceived after spending over 20 years in several aspects of the floral industry. Details is an all-in-one software solution for florists and event designers with clients all over the world. Taking her extensive experience as a florist and her creative drive, she founded Details Flowers Software in 2015 and has grown the platform to include international clientele. Details Flowers Software is based in Ormond Beach, FL where Corrine lives on an 8-acre farm with Gregory, her husband of 20 years, and their three children, Avery, Amelia, & Aiden.