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Floral Photography & Content Marketing 101 with Calvert Crary and Tara Sandonato
June 2 @ 10:30 am - 3:00 pm$250.00
Photographs of floral designs can often be the only record of a beautiful design or concept. In this introductory workshop students will learn the basics of floral photography & content marketing. Students will learn the essential skills to improve their photography practice and how to better market, generate a brand and reach out to your customer base.
The photography portion will be led by FlowerSchool NY Executive Director Calvert Crary. FlowerSchool LA Director Tara Sandonato will be leading the content marketing portion.
Tara Sandonato has been a creative force in the floral industry, starting at the early age of 16. She stumbled onto it accidentally and never looked back. Tara has worked for several well-respected event and floral companies in Boston, New York City, and Los Angeles as a highly regarded freelance designer.
She has traveled internationally using her love of flowers to create beautiful works of art. After 22 years in the floral industry, Tara has joined FlowerSchool Los Angeles as their Operations Direct, to inspire new designers and continue to grow and promote this exciting and ever changing profession.